![]() If so, network requests on the page - such as those for JavaScript or images - are checked against a list of known ad-related URL patterns. ![]() Google today confirmed that this is indeed the case:Īt a technical level, when a Chrome user navigates to a page, Chrome’s ad filter first checks if that page belongs to a site that fails the Better Ads Standards. ![]() “To us, your experience on the web is a higher priority than the money that these annoying ads may generate - even for us.” Filtering on the network levelĪs we noted last year, the February 15 date is not tied to a specific Chrome version ( Chrome 64 launched on January 24 and Chrome 65 is slated for an early March launch), leading us to guess at the time that Chrome’s ad blocker was server-side. ![]() ![]() “It’s important to note that some sites affected by this change may also contain Google ads,” Chrome vice president Rahul Roy-Chowdhury emphasized again yesterday. ![]()
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